{"product_id":"fashion-foundations","title":"Fashion Foundations","description":"\u003cp\u003e\u003cstrong\u003eBuild the brand right. Step one of three.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe groundwork most designers skip, and then pay for later. Structure, costing, sampling, and the early decisions that are cheap to get right and expensive to undo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it covers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to structure a collection so it can actually be produced and sold\u003c\/li\u003e\n\u003cli\u003eCosting a garment properly — materials, labour, overhead, the bits people forget\u003c\/li\u003e\n\u003cli\u003eSampling: what to make, what to skip, and how many rounds you should expect\u003c\/li\u003e\n\u003cli\u003eThe decisions that quietly close doors later — construction choices, price bands, minimum orders\u003c\/li\u003e\n\u003cli\u003eWhat a factory needs from you before it will quote seriously\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for\u003c\/strong\u003e\u003cbr\u003eDesigners in their first collections, or anyone who has been making beautiful work without a commercial structure underneath it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere it sits\u003c\/strong\u003e\u003cbr\u003eFashion Foundations is the first step. After it, the \u003ca href=\"\/products\/retail-readiness-report\"\u003eRetail Readiness Report\u003c\/a\u003e assesses what you have built, and \u003ca href=\"\/products\/wholesale-ready\"\u003eWholesale Ready\u003c\/a\u003e takes you out to sell it.\u003c\/p\u003e\n\u003cp\u003eAccess details are emailed after purchase.\u003c\/p\u003e","brand":"SFWRUNWAY","offers":[{"title":"Default Title","offer_id":44442754056270,"sku":null,"price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/9954\/0558\/files\/VERDICT.jpg?v=1789524112","url":"https:\/\/www.sfwrunway.com\/products\/fashion-foundations","provider":"SFWRUNWAY","version":"1.0","type":"link"}