{"product_id":"velvet-designer-package","title":"VELVET Designer Package: FASHION WEEK REGISTRATION","description":"\u003cp\u003eVELVET — SFWRUNWAY at LA Fashion Week. Saturday, October 17, 2026. Downtown LA Fashion District.\u003c\/p\u003e\n\u003cp\u003eEverything in SILK, plus twenty looks and the opening or closing position in the show. Only two of these exist.\u003c\/p\u003e\n\u003cp\u003eIncludes a private content shoot in our 8,000 sq ft white gallery on Friday October 16 — campaign and lookbook imagery in a daylight space, before the room is dressed for the show. Three creators wear your pieces or create content with them. Your brand is named on the step-and-repeat and in sponsor materials.\u003c\/p\u003e\n\u003cp\u003eAlso includes a 90-minute one-to-one brand strategy session with Naomi Alabi, who mentored eight of the twelve designers cast on HBO's The Hype.\u003c\/p\u003e\n\u003cp\u003eTen guest tickets, four front row, with access to the rooftop VIP mixer.\u003c\/p\u003e\n\u003cp\u003eHOW TO PAY\u003cbr\u003eChoose \"Deposit\" to hold your slot for $1,000 — we'll invoice the balance across September 15 and October 9. Choose \"Paid in full\" to settle the whole $7,500 now.\u003c\/p\u003e\n\u003cp\u003eKEY DATES\u003cbr\u003eLineup locks September 18. Assets due September 25. Balance due October 9.\u003c\/p\u003e\n\u003cp\u003eSlots are transferable, not refundable. You may pass your slot to another designer at any point up to September 18. Cancel before September 18 and everything paid becomes credit toward any SFWRUNWAY show within twelve months. After the lineup locks, production is committed and payments cannot be credited.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Deposit","offer_id":44183055794254,"sku":null,"price":1000.0,"currency_code":"USD","in_stock":true},{"title":"Paid in Full","offer_id":44183055827022,"sku":null,"price":7500.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/9954\/0558\/files\/sfw-g3.jpg?v=1786938160","url":"https:\/\/www.sfwrunway.com\/products\/velvet-designer-package","provider":"My Store","version":"1.0","type":"link"}