Wholesale Ready

Go and get the orders. Step three of three.

A finished collection is not revenue. This is the sales process that turns it into purchase orders — line sheets, wholesale pricing, buyer outreach, and what happens after someone says yes.

What it covers

• Building a line sheet a buyer can actually work from
• Wholesale pricing and keystone — why a buyer takes roughly half of retail, and how to price so that still works
• Minimums, terms, lead times and the things buyers ask that catch people out
• Finding the right buyers, and the outreach that gets a reply
• The meeting itself, and the follow-up that closes it
• Delivering the first order without losing money on it

Who it's for
Designers with a collection ready to sell who have never sold into retail, or who have tried and not landed it.

Where it sits
Wholesale Ready is the last step. Fashion Foundations builds the brand, the Retail Readiness Report tells you what is missing, and this takes you out to sell.

Access details are emailed after purchase.