{"product_id":"wholesale-ready","title":"Wholesale Ready","description":"\u003cp\u003e\u003cstrong\u003eGo and get the orders. Step three of three.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA finished collection is not revenue. This is the sales process that turns it into purchase orders — line sheets, wholesale pricing, buyer outreach, and what happens after someone says yes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it covers\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBuilding a line sheet a buyer can actually work from\u003c\/li\u003e\n\u003cli\u003eWholesale pricing and keystone — why a buyer takes roughly half of retail, and how to price so that still works\u003c\/li\u003e\n\u003cli\u003eMinimums, terms, lead times and the things buyers ask that catch people out\u003c\/li\u003e\n\u003cli\u003eFinding the right buyers, and the outreach that gets a reply\u003c\/li\u003e\n\u003cli\u003eThe meeting itself, and the follow-up that closes it\u003c\/li\u003e\n\u003cli\u003eDelivering the first order without losing money on it\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho it's for\u003c\/strong\u003e\u003cbr\u003eDesigners with a collection ready to sell who have never sold into retail, or who have tried and not landed it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere it sits\u003c\/strong\u003e\u003cbr\u003eWholesale Ready is the last step. \u003ca href=\"\/products\/fashion-foundations\"\u003eFashion Foundations\u003c\/a\u003e builds the brand, the \u003ca href=\"\/products\/retail-readiness-report\"\u003eRetail Readiness Report\u003c\/a\u003e tells you what is missing, and this takes you out to sell.\u003c\/p\u003e\n\u003cp\u003eAccess details are emailed after purchase.\u003c\/p\u003e","brand":"SFWRUNWAY","offers":[{"title":"Default Title","offer_id":44442754089038,"sku":null,"price":199.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0738\/9954\/0558\/files\/David_David_Giampiccolo_MALVIE_French_Magazine_www_MALVIEmag_com-4.jpg?v=1789524179","url":"https:\/\/www.sfwrunway.com\/products\/wholesale-ready","provider":"SFWRUNWAY","version":"1.0","type":"link"}