Product Readiness Report

Product Readiness Report — SFWRUNWAY Product Lab

A structured commercial assessment of your product or collection idea, prepared by SFWRUNWAY and delivered within 48 hours.

You send us the concept — what you're making, the aesthetic, your intended price range, and who you think it's for. We return a written report covering: a clear summary of what you're actually building, a target customer hypothesis, a commercial readiness score out of 100 across six dimensions, pricing and margin analysis with the cost ceilings your retail price implies, an honest assessment of your differentiation, and a prioritised list of what to do next.

This is the report to buy before you cut samples, not after. Most of what it catches — a price band that spans two different customers, a construction cost that quietly closes wholesale to you — is expensive to discover later and cheap to fix now.

Delivered as a PDF. One concept per report. If you'd rather talk it through afterwards, reply and we'll set up a call.